ABOUT
Our Approach
Our unique combination of executive coaching and business psychology prepares you to navigate the complexities of being a leader in today’s business world.
What is Business Psychology?
ENHANCING ORGANIZATIONAL EFFECTIVENESS AND WELLBEING WITH BUSINESS PSYCHOLOGY
A business psychologist serves as a strategic partner, embodying the role of a leadership "Coach Plus." Beyond tactical solutions, she can delve deep to uncover the root causes of challenges, laying the groundwork for sustainable change over time.
BENEFITS OF COLLABORATING WITH A BUSINESS PSYCHOLOGIST
Drawing from psychology, neuroscience, and business acumen, business psychologists enhance workplace effectiveness and foster wellbeing. They drill down on and align with clients' core values to dissect past choices and pave the way for future success. Their approach promotes clarity, empathy, and effective communication, ensuring that organizational dynamics resonate authentically with stakeholders and foster sustainable growth and resilience.
- Clarifying Desired Outcomes: Uncovering and addressing internal and external factors hindering desired outcomes.
- Systems Assessment: Identifying systemic breakdowns and gaps; highlighting necessary changes to drive progress forward.
- Enhancing Alignment: Ensuring cohesion around organizational objectives and resolving alignment challenges.
- Talent Management: Optimizing talent deployment and utilization to maximize organizational effectiveness.
- Cultural Enhancement: Implementing tailored workplace psychology to cultivate a thriving organizational culture.
- Change Management: Facilitating sustainable, scalable change aligned with core organizational values.
About Camille
Dr. Camille Preston is CEO and founder of AIM Leadership, where she lives and shares her passion of igniting leaders and companies from within.
From an early age, Camille was fascinated by people and curious about how they foster the ability to lead with impact and success. After completing a BA in psychology at Williams College, Camille took her curiosity and passion for working with people overseas. In Africa, she worked as a subcontractor for the State Department. This is when Camille first started to focus on resilience promotion and system-level work. Here, she witnessed firsthand how people, even those with limited resources, can enter a chaotic system, build influence, and drive life-changing outcomes. When she returned home, she started her graduate work at the University of Virginia where she later completed a Ph.D. in community psychology.
Camille’s passion for working with leaders was ignited on September 11, 2001–the day she started working at the Police Executive Research Forum. For the next three years, Camille worked with the nation’s top police executives to cultivate the resilience needed to provide steadfast leadership during the difficult time following the attacks.
In 2004, Camille established AIM Leadership with a mandate to help leaders across sectors navigate unprecedented challenges and reach new levels of optimization. Since founding AIM Leadership, she has worked with hundreds of leaders and teams in business, healthcare, media, and the nonprofit sector. As a business psychologist, Camille wears many hats–strategic thought partner, coach, trainer, facilitator, author, speaker, researcher, and thought leader.
In addition to her work at AIM Leadership, Camille partners with Blackhorn Ventures on human capital initiatives, serves as part-time faculty at the Center for Creative Leadership, and is on the board of directors at United South End Settlements and the Cambridge Ellis School.
When Camille isn’t helping great leaders, she is pushing herself to the next level by pursuing new physical and mental challenges. Camille lives with her husband, Mark, and her children, Pres and Adie, in Cambridge, MA.
